Table of Contents
- Introduction
- Treating Live Commerce Like Traditional E-Commerce
- Poor Host Selection
- Lack of Planning and Technical Preparation
- Ignoring Real-Time Engagement
- Overlooking Data and Post-Live Analysis
- Not Creating Post-Live Content
- Conclusion
Introduction
The rise of live commerce has changed how Indian consumers shop online. It blends entertainment, real-time engagement, and instant buying to create an exciting shopping experience. However, even with innovative platforms like ikibor live, many brands still struggle to use this new retail format effectively. Let’s explore the most common mistakes brands make in live commerce and how to overcome them.
Treating Live Commerce Like Traditional E-Commerce
A major mistake brands make is treating live commerce like a regular e-commerce event. While traditional online stores rely on pictures and descriptions, live shopping focuses on connection and storytelling.
Indian audiences love interactive experiences. They want to see the product in use, ask questions, and get answers instantly. Brands that deliver scripted or mechanical sessions lose the sense of authenticity that makes live commerce powerful. Instead, focus on creating fun, spontaneous, and relatable content that builds trust and excitement.
Poor Host Selection
The host is the heart of every live session. Picking the wrong person can make even great products look dull. A good host must be confident, friendly, and familiar with both the brand and its audience.
In India, where personality and communication matter deeply, the host should reflect the brand’s tone while connecting naturally with viewers. Many brands partner with influencers or creators who already have a following. With ikibor, brands can find the right live selling talent who knows how to engage and entertain.
Lack of Planning and Technical Preparation
Another major issue is poor planning. Going live without testing the setup often leads to blurry visuals, weak sound, or awkward pauses. These small errors can make viewers lose interest quickly.
Before every session, ensure your camera, lighting, internet, and product setup are perfect. Prepare a clear structure for the show — from introduction to demonstration, engagement, and final call-to-action. A smooth and confident presentation keeps viewers watching till the end and increases conversions.
Ignoring Real-Time Engagement
Live selling thrives on real-time interaction. When brands ignore viewer comments or fail to respond quickly, they lose the personal touch that makes live commerce so effective.
Indian audiences appreciate recognition. Addressing comments, giving shoutouts, and answering questions help build trust and community. Engaged viewers are more likely to purchase and return for future sessions.
Overlooking Data and Post-Live Analysis
Many brands stop focusing once the live event ends. This is a big mistake because post-event analytics offer valuable insights. Metrics like viewer retention, engagement rates, and top-selling products show what worked and what didn’t.
By analyzing data from live commerce sessions, brands can refine future strategies, choose better timing, and personalize offers. This data-driven approach ensures continuous improvement and stronger sales.
Not Creating Post-Live Content
After the live session ends, most brands move on, missing out on valuable content opportunities. Short clips, product highlights, and behind-the-scenes moments can be reused across social media platforms like Instagram, YouTube, and Facebook.
This not only increases visibility but also helps reach audiences who missed the live show. In a competitive Indian market, repurposing live shopping content helps keep the brand relevant and engaging all week long.
Conclusion
Live commerce is redefining the online shopping experience in India. Avoiding these common mistakes can help brands deliver more engaging and profitable live selling sessions.
When done right, it builds authenticity, trust, and strong customer relationships. With the support of ikibor live, Indian brands can easily connect with audiences, host interactive shopping experiences, and convert viewers into loyal customers.