Live commerce is reshaping the shopping landscape by combining entertainment, influencer marketing, and instant purchasing. While countries like China have already seen massive success, India’s journey is still developing. The concept holds enormous potential for both creators and brands, yet several roadblocks stand in the way of widespread acceptance. Platforms like Ikibor are helping bridge this gap by simplifying live commerce experiences for Indian businesses and consumers alike.
Table of Contents
- Low Consumer Awareness and Trust
- Infrastructure and Connectivity Issues
- Lack of Standardized Platforms
- Creator Education and Training
- Regulatory and Payment Challenges
- Competition and Content Saturation
- The Road Ahead for Live Commerce in India
1. Low Consumer Awareness and Trust
A major challenge in live commerce adoption is the lack of consumer familiarity. Many Indian shoppers still prefer traditional e-commerce or offline purchases because they find live sessions unfamiliar.
Concerns around authenticity, product quality, and after-sales service also contribute to hesitation. Building trust through verified creators, transparent policies, and consistent engagement will help establish credibility.
2. Infrastructure and Connectivity Issues
A smooth live shopping experience relies heavily on stable internet connectivity and video quality. However, in India, many tier 2 and tier 3 regions still face bandwidth limitations.
Poor streaming quality, lag, or buffering during sessions can significantly affect viewer retention and conversion rates. Wider broadband access and 5G expansion will be key drivers for the growth of live selling across India.
3. Lack of Standardized Platforms
Unlike traditional e-commerce which is dominated by giants like Amazon or Flipkart, the live selling landscape in India remains scattered. Many sellers rely on social media or independent tools that lack consistency and scalability.
Ikibor Live is stepping up to provide a structured ecosystem where brands and creators can interact, engage, and sell in real time. A standardized platform ensures better compliance, streamlined payments, and an improved customer experience.
4. Creator Education and Training
The success of live commerce depends largely on the skill of hosts or influencers who conduct sessions. Not all creators are trained in audience engagement, storytelling, or sales conversion techniques.
Many treat live events casually, missing out on structured sales strategies. Training programs that focus on presentation, product demonstration, and emotional connection can transform creators into effective digital sellers.
5. Regulatory and Payment Challenges
With rapid digital transformation comes the need for stronger regulations. Issues like consumer data protection, secure payments, and transparent policies are top concerns.
Customers want clarity in pricing, refunds, and brand authenticity before making a purchase. For brands, complying with India’s evolving e-commerce regulations while offering fast and secure payment options will be vital for sustainable growth in live commerce.
6. Competition and Content Saturation
The digital marketplace is flooded with live sessions, deals, and promotions. Audiences today face content fatigue, making it harder for individual brands to stand out. To overcome this, businesses should focus on creating authentic, interactive, and value-driven content. Techniques like real-time Q&A, giveaways, and product demonstrations can keep audiences engaged and drive stronger sales conversions through live selling.
7. The Road Ahead for Live Commerce in India
Despite these challenges, the future of live commerce in India looks highly promising. With over 800 million internet users and a growing preference for digital-first experiences, the market is ripe for innovation.
Platforms like Ikibor are leading this transformation by connecting brands, influencers, and customers in meaningful, engaging ways.
As awareness grows, infrastructure improves, and creators become more skilled, live commerce is set to evolve into a mainstream retail model.
The coming years will define how effectively Indian businesses adapt to this new digital frontier—one where shopping becomes not just a transaction, but an experience.